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Lucia Ballas-Traynor

Vice President

River Towns Media LLC

Business Development Director

Lucia has spent her 25+ year career in Hispanic media, leading media brands such as Univision's Galavision, MTV Tr3s, People en Español and CafeMedia’s with oversight of content, sales, marketing, research, distribution and finance. Prior to launching her consulting business in 2020, Lucia was the EVP Client Partnerships and Business Development for Hemisphere Media Group, owner of five Hispanic cable networks. Born in Chile, Lucia is fluent in Spanish and passionate about Latin culture. She is a graduate of New York University and lives with her husband, daughter and two dogs in Tarrytown. Her favorite pastime is taking daily nature walks in the trails of the Rockefeller State Park Preserve.

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